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Benefits of social media marketing
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
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- Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
- Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
- Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
- Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.
- Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
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The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
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Benefits of Social Media Marketing
Exposure
92%
Website Traffic
80%
Loyal Fans
72%
Audience Insights
71%
Leads
66%
SEO
61%
Partnerships
58%
Reduced Expenses
51%
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
Social media marketing statistics
With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
- The average adult spends 2.25 hours on social media every day.
- Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
- Facebook users click on 12 Facebook ads on average every month.
- 81% of people use Instagram to research products and services.
- Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
- 4 out of 5 people on LinkedIn drive business decisions.
- 46% of TikTok users engage in the app without any other distractions.
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