Marketing in 2024

Gone are the days where reaching consumers are only a matter of handing out flyers and advertising in the local newspaper. Fast-forward to 2024, It is now a personal affair and more two-way conversation-driven than ever before. According to Blogging Wizard, 75% of marketers say personalization of sales pitches and print and digital advertising increases engagement. Consumers want to feel like you are talking directly to them, they do not want to feel like just another number on the list. They want to feel like the products and services that you offer can meet and service their wants and needs.

Have a marketing strategy

A SWOT (strength, weakness, opportunities and threats) analysis is the key to identifying and tackling your brands’ strengths and weaknesses head-on.

Focus on your businesses biggest strengths. Dig deep and focus on what sets your business apart from the rest of the busy world we live in. What makes your business resilient?

Identifying weaknesses and threats are the perfect way to re-group and tackle what is not working at the moment for your business at the moment. Be honest with yourself. Ask your team to give their input and find out from them what they think the business’ weaknesses and threats are at the moment. Conducting a survey and asking clients how you can improve business day-to-day practices will help too.

Researching the latest marketing trends within your business sector will ensure that you stay on top of the game and fresh. It will certainly fuel you with inspiration to find out about what is working for other brands and what other opportunities are out there to help you market your business better.

Do not forget to have a set marketing budget in place. Remember that the more money you inject into your budget, the more you will get out of of it.

Personalize conversations

Research is king. When reaching out to a client, know exactly who you are talking to, their position at the company and research the brand thoroughly. Bonus points if you know what they eat for breakfast. Instead of wasting time, speak to the person that makes the key decisions, they are more likely to give you the go-ahead or the thumbs down straight away. The decision maker is a normal human being. Have a chat with them. Find out what they like and do not like. Find out what they are struggling with as a business and  be their answer to their prayers. Offer them solutions instead of just rushing a pitch down their throat.  Most importantly, listen to them. Make them feel like their opinions matter, validate them. They are more likely to engage with you.
Know your target audience – Instead of hoping to sell to everyone and anyone, narrow down your audience to increase sales. Knowing what your audience wants and needs will help you become the answer to their prayers. Identify their age, demographics, gender, interests, challenges etc. and appeal to them.

Build up the leads list

Never let the well run dry might sound like a cliche but it’s true. Don’t stop searching for new leads even when things are going well. Always be on the lookout for new leads and keep building up a database filled with new leads. Look on social media, LinkedIn and even behind the toilet door. . Set a target for the new amount of leads you want to reach within a specific month or week.

Do not be afraid to fail

You will make mistakes along the way but that’s okay. The key is to learn from it. We are all human. We all make mistakes.


Have effective branding

Without effective branding, your business will not be seen. You will only be another fish in the sea.

PoK is here to help you with all your advertising and design needs.

Contact us today to find out how we can help take your brand to the next level.


Written by:

Basheerah De Villiers

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