Marketing buzz words

Written by:

Basheerah De Villiers

sales and marketing buzz words can be quite confusing to understand. Truth is, it’s actually not as complicated asbit seems.
Check put the lowdown below. You are welcome.

SEO

SEO stands for search engine optimization. It refers to the act of meticulously strategising your website through the use of key words as well as phrases and sentences in order to rank high up on internet search engines such as Google, so that it’s easier for potential clients to find your business on the world wide web and ultimately assists with driving more traffic to your website. SEO makes life easier for you, so that your business stand out from the digital crowd and assist with driving more traffic to your website.

B2B

Business-to- business refers to business transactions, discussions or any form of business relations that takes place between businesses. This includes business relations between retailers, wholesalers and manufacturers across small to medium enterprises and large corporations.Transactions could take place face-to-face or digitally.

B2C

Business to consumer refers to business transactions, discussions or any form of business relations that takes place between a business and consumer. The consumer is ultimately the end-users of products and or services. This could include a transaction as simple as you buying new home decor from Shein.

Lead

Business to consumer refers to business transactions, discussions or any form of business relations that takes place between a business and consumer. The consumer is ultimately the end-users of products and or services. This could include a transaction as simple as you buying new home decor from Shein.

CRM

A Client Relationship Management System stores information digitally so that you do not have to worry about storing information in endless files. It stores everything from digital images, spreadsheets to word documents and managed data so that you don’t have to. It also helps store information in any order you wish to make life easier to navigate through. Popular CRM systems include Salesforce, HubSpot and and Monday.com

 

BANT

You might have heard the term BANT and are probably wondering what does it mean? It stands for Budget, Authority, Need and Timing.

The structure is used to determine whether a potential lead is good enough to qualify as a potential prospect. It is commonly used when working in a business-to-business environment.

The BANT formula normally assesses whether a potential client has enough budget to invest in a particular product or service. It also assesses whether or not a potential lead has the authority to make the final purchase decision or not. It also assesses whether the potential lead needs the product and also assess whether the potential lead is able to purchase the product or service or not.

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