This is how we lift your 

Bottom Line

with Lifetime Value customers

How our Integrated Storytelling Marketing Machine works

At PoK we deliver on our promises. We guatantee 3x your business in 90 days or less, or we work for free until we do.

Our Integrated Storytelling Marketing Machine (ISMM)

With our ISMM we keep your unique selling proposition (USP) on top of the minds of your ideal customers, without them realising that you are actually selling to them. We do this through carefully fine tuning your offer so that it keeps on being presented to your customer in a fresh new way.

Our Solution

1. We transform your business into a persona which your audience can relate to. People don’t buy from businesses. People buy from people.

 

2. Once we have humanized your business, we then take him or her out for the night. To go and meet your audience. With a fresh wardrobe and a new haircut. Because friends buy from friends.

 

3. We find out where they like your business the most, and we keep on hanging out there. 💪😎 The trick to this lies in experience, creativity and strategy. Over the past 10 years I have crafted this strategy to where it is now. And it works. Seen it over and over again.

Paid Media Results

When considering paid media, one should always consider what the Customer Lifetime Value (CLV) of your customer is before bashing the sale.

Normally when the cost to acquire a new customer is more expensive than the profit it does not make sense to close the deal. With hospitality the opposite is  true, seeing that the customer would most likely support you for years to come, if the service and experience was as advertised. 

We have managed to generate some awesome awareness, message and booking campaigns that turned new customers into old time friends. This is what we managed to deliver:

  • Less than R32 to acquire a booking where one in every 4 bookings become loyal, long term customers
  • 32 messages on only R1,000 spent
  • 2,413 video plays on only R1,000 spent
  • 2,781 post engagements on only R1,000 spent
 

Because of how we set this up, we kept on engaging with each lead for up to 3 months with our retargeting strategy

How our Integrated Storytelling Marketing Machine works

At PoK we deliver on our promises. We guatantee 3x your business in 90 days or less, or we work for free until we do.

Our Integrated Storytelling Marketing Machine (ISMM)

With our ISMM we keep your unique selling proposition (USP) on top of the minds of your ideal customers, without them realising that you are actually selling to them. We do this through carefully fine tuning your offer so that it keeps on being presented to your customer in a fresh new way.

Our Solution

1. We transform your business into a persona which your audience can relate to. People don’t buy from businesses. People buy from people.

 

2. Once we have humanized your business, we then take him or her out for the night. To go and meet your audience. With a fresh wardrobe and a new haircut. Because friends buy from friends.

 

3. We find out where they like your business the most, and we keep on hanging out there. 💪😎 The trick to this lies in experience, creativity and strategy. Over the past 10 years I have crafted this strategy to where it is now. And it works. Seen it over and over again.

Paid Media Results

When considering paid media, one should always consider what the Customer Lifetime Value (CLV) of your customer is before bashing the sale.

Normally when the cost to acquire a new customer is more expensive than the profit it does not make sense to close the deal. With hospitality the opposite is  true, seeing that the customer would most likely support you for years to come, if the service and experience was as advertised. 

We have managed to generate some awesome awareness, message and booking campaigns that turned new customers into old time friends. This is what we managed to deliver:

  • Less than R32 to acquire a booking where one in every 4 bookings become loyal, long term customers
  • 32 messages on only R1,000 spent
  • 2,413 video plays on only R1,000 spent
  • 2,781 post engagements on only R1,000 spent
 

Because of how we set this up, we kept on engaging with each lead for up to 3 months with our retargeting strategy

A word from Ian Logan, owner of Ratz Bar & Diner

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