How we transformed Dart Motors' digital footprint

And then kept on growing it for over 5 years.

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Case study results for Dart Motors by PoK
1647681041

From ZERO to HERO in 8.4 hours

That is how long it took for us to implement our Integrated Marketing Solution. Then we kept on repeating it for 5 years.

Background

Dart Motors approached us because they could not generate any (or very little) business from Social Media and their website at the time. Our mission was simple:

Generate HOT traffic through digital platforms that convert into direct sales before Christmas, which was two months away.

Our Solution

Because they had very little digital exposure, besides the general motor trade market places such as Autotrader, we felt that a wholistic digital role out would be the most powerful. This is what we built:
 
  • Google Ads to drive traffic to the website
  • Integrated the Facebook pixel which allowed us to retarget on Facebook and Instagram
  • Carousel ads on Facebook and Instagram to add them to our marketing funnel
  • Automated 5 string email setup, to drive traffic back to the website

Our Results

From the first month we already hit the ground running, where we garnered 64 leads in November. The following month we doubled it.

On average, in the industry every 10th lead books a test drive. As you can see with the results, they became quite busy, quite quickly. This is what we managed to deliver:

  • 90 – 300 leads per month
  • Got clicks down to 3c per click where industry average is around 70c per click for the motor trade
  • On video views we got the Cost Per Engagement (CPE) down to 1c
  • 300 – 500 Messages per month that we filter through automated messaging to only send the users who were ready to purchase
  • 100 – 2oo calls per month
 

Because of how we set this up, we kept on engaging with each lead for up to 3 months with our retargeting strategy

A word from Justin, the General Manager

“I have been working with these guys for the past 5 years now. Their dedication and passion towards their work is what keeps us using them. They take care of all advertising, and respond to any client queries and leads, thus getting our business out there and noticed, definitely recommended!”

From ZERO to HERO
in 8.4 hours

That is how long it took for us to implement our Integrated Marketing Solution. Then we kept on repeating it for 5 years.

Advertisement for one of PoK's clients

Background

Dart Motors approached us because they could not generate any (or very little) business from Social Media and their website at the time. Our mission was simple:

Generate HOT traffic through digital platforms that convert into direct sales before Christmas, which was two months away.

Our Solution

Because they had very little digital exposure, besides the general motor trade market places such as Autotrader, we felt that a wholistic digital role out would be the most powerful. This is what we built:
 
  • Google Ads to drive traffic to the website
  • Integrated the Facebook pixel which allowed us to retarget on Facebook and Instagram
  • Carousel ads on Facebook and Instagram to add them to our marketing funnel
  • Automated 5 string email setup, to drive traffic back to the website

Our Results

From the first month we already hit the road running, where we garnered 64 leads in November. The following month we doubled it. 

On average, in the industry every 10th lead books a test drive. As you can see with the results, they became quite busy, quite quickly. This is what we managed to deliver:

  • 90 – 300 leads per month
  • Got clicks down to 3c per click where industry average is around 70c per click for the motor trade
  • On video views we got the Cost Per Engagement (CPE) down to 1c
  • 300 – 500 Messages per month that we filter through automated messaging to only send the users who were ready to purchase
  • 100 – 2oo calls per month

 

Because of how we set this up, we kept on engaging with each lead for up to 3 months with our retargeting strategy

Case study results for Dart Motors by PoK
Google Ads results

A word from Justin,
the General Manager

“I have been working with these guys for the past 5 years now. Their dedication and passion towards their work is what keeps us using them. They take care of all advertising, and respond to any client queries and leads, thus getting our business out there and noticed. Definitely recommended!”

1647681041

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